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Dermavescent Dermavescent Laboratories, Inc. Case Study Group Case Study from Text Strategic Marketing Problems Dermavescent Laboratories, Inc. Marketing Management Case Study Problem Identification Phoebe Masters, new product manager, “has to decide whether to introduce a new package design for the company’s Soft and Silky Shaving Gel.
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Manufactures consumer products. The primary focus of those products is in woman’s personal care realm and includes a full line of. Dermavescent Laboratories I. Summary of Facts A.
Market - Women's personal-care products 1. Methods of shaving a. Electric shavers b. Blade and razor shavers 2.
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